Now that you’ve got a very good track, when I mean a “very
good track”, a song that possesses good instrumental with proper mixing and
mastering by a professional or a sound engineer.  All these attributes must be in place before
you consider making moves in promoting your music.
If you believe your song has got the above mentioned
qualities, then the following you should consider:

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We are in the era of technology, computers, gadgets and
social platform communications whereby you can stay at the comfort of your home
to get what you want with the help of the Internet.
Promoting your music online plays 50 percent role when we
talk about promoting your content. Thousands and thousands of people surf the internet
daily searching for different kind of stuffs especially music. They want to
hear new sounds, new concept, things they’ve never heard before. This alone
should provide you with more morale to consider taking it first online.
Another advantage about online promotion is that your song
becomes easily distributed to any part of world. It starts first on your small
computer at your tidy location, with the small idea of sharing your link on
platforms like Facebook, Twitter, Instagram, Whats-app, etc it will start
spreading like virus to big continents like Europe, America, Asia, Australia
and then comes back to our own beloved continent “Africa”.
It will also give people more orientation about you, in the
sense that your fans can easily stay in touch with you, they can easily lookup
on Google and other online search engines and Boom! There you are their
favourite artiste.
Another effective way of promoting your song is to seek for
radio airplay. It must first start from your local area radio, since that is
where you come from. It is better to get known first locally before going
viral. Why? Because your home peeps are your true fans, they must feel your
music first before the world does.
 How? Your local fans
are the ones that will say I know this guy or girl, he or she used to be this
and that, but now the hustle has yield results. They will even be the ones that
will start telling others about you, introducing your song to their peeps,
playing out on their cars, homes, offices, events, streets and even places you
could hardly imagine.
Considering a radio airplay should be one of your most top
priorities when promoting your song.
Promoting your song on your local radio station can also get
you a local a radio interview, an opportunity you wouldn’t like to miss! Who
wouldn’t love a radio interview? I mean the utmost dream of an artiste is to be
interviewed on a radio, TV, podcast, etc.
Hmm, I know it will take a few penny from you, Come on; Stop
thinking like a dreamer. If you really want to get there and be like 2baba,
Psquare, Wizkid, Olamide, etc then you need to consider this as a vital option
as well.
Street jam will not only brush up your stage fright, but
will also bring great awareness to your neighborhood, bringing you to their
notice that you exist. I mean if this is not a vital option, why will top
artiste in the likes of Vector the viper will always come back to his hood
Lafiaji, McCarthy multiple times yearly for street jam? But if most of us were
to be in Vector’s position, will just assume that they’ve reached the limelight
and wouldn’t even consider bringing their music back to where they started
from. I can see you want to be famous but you don’t want to make a little
sacrifice? That’s lame; Being the likes of 2baba, Psquare, Olamide, Wizkid, etc
didn’t just happen overnight. They all started from where you are right now.
Ok, you’ve a got a great song with good sounds and a
professional mastering and you don’t have enough money to shoot a standard
video. You know what I mean by a Standard video. Then making a viral video
might just be a very good idea.
The purpose for viral videos differs depending on the
artiste; some artiste make viral video for fans to anticipate the official
video of a song, while some make it because they are on a low budget at the
Either way “a viral video is a viral video” lol funny
English.  Viral videos help the artiste
show his or her music language in a visual state of mind. It will help create
that communication, concept, inspiration and the story behind the track, thereby
keeping your fans in anticipation for the main official video.
Make a video
Apart from making a viral video, you can also consider
dropping a video teaser before you drop an official video for your new song.
Video teaser  shows
the most anticipated and interesting part of an official music video, it is
considered as a good way of putting your fans in the mood of excitement knowing
their favourite artiste is about dropping an official video for his or her new
Putting your newly released track on a mix is considered as
another effective way of marketing your music.
You don’t only need to put it on any-how mix, you need to
consider the kind of artiste you are and the kind of genre of music you are
Take for example that you a Hip-Hop artiste, then you must
direct your mix on the list of top hip-hop artiste that is still doing well in
the game. Not only doing well, but are considered market selling.
Put your song on these collections and let your local
marketers sell them. At this point of time you are not driving on making money
but to be known first. This might even bring shows and events for you if it
goes down well.
There are many ways of promoting your music, but the above
stated points are considered as the primary steps to be taken for your music to
get out there. Some people even use online distribution, to get their music to
sites such as iTunes, Amazon, etc, we will to talk about this on our subsequent
Whichever way you choose to promote your song is up to you,
but do it in respect to your own capability.
Good luck fellas
Article by isongbeat.com

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